Our Services
New Product Development Testing
This is the backbone of our work, whether it be re-launching an existing product, breaking into a new market, launching a new product to existing customers, expanding into a new territory, or expanding into a new segment.
Our work in this area includes:
- Detailed market assessment and market research
- Business case development and business planning
- Idea generation (blue sky and adjacent market benchmarking)
- Concept testing (externally and internally)
- Product testing and improvement analysis
- Branding
- Literature testing
- Competitor response forecasting
- Customer growth and retention
- Idea screening and valuation
- Delivery assessment
- Launch monitoring and feedback
- Web testing
- Packaging
